Neutrogena
Neutrogena is a leading American brand for skincare, haircare, and beauty products, founded in 1930 as Natone, acquired by Johnson & Johnson in 1994, and now owned by Kenvue, focusing on dermatologist-recommended, accessible solutions worldwide from its headquarters in Skillman, NJ, offering everything from cleansers to sunscreens.
Key Company Information
- Parent Company: Kenvue
- Founded: 1930 (as Natone), 1962 (as Neutrogena) by Emanuel Stolaroff
- Headquarters: Skillman, New Jersey, USA
- Industry: Cosmetics, Skincare, Haircare
- Products: Soaps, cleansers, moisturizers, sunscreens, makeup, shampoos, conditioners, etc.
- Reach: Distributed in over 70 countries
History & Ownership
- Started as Natone, supplying Hollywood.
- Became Neutrogena and gained recognition for its "Norwegian Formula" hand cream.
- Acquired by Johnson & Johnson in 1994.
- Became part of Kenvue (a spinoff from J&J) in 2023, as reported by The Wall Street Journal.
Brand Focus
- Combines pharmaceutical research with consumer needs.
- Known for effective, affordable, and accessible beauty and skincare.
Products
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