Kirkland Signature (Costco's Brand)

Kirkland Signature products are known for offering national brand quality at a lower price point, often by partnering with the same manufacturers that produce well-known name brands. The brand encompasses hundreds of products, from groceries and household essentials to clothing and even major items like mattresses and hearing aids. 

• Quality & Value: The brand's strategy is to meet or exceed the quality standards of leading national brands while selling for an average of 20% less by eliminating middlemen and marketing costs.
• Manufacturer Partnerships: Many Kirkland Signature items are produced by major brands, some of which are co-branded (e.g., Kirkland Signature by Starbucks coffee), while others are not explicitly labeled (e.g., Duracell makes Kirkland Signature batteries). 

Other Entities Named Kirkland

• Kirkland's: This is an American retail chain that specializes in home decor, furniture, textiles, accessories, and gifts. The company operates stores in many U.S. states and has an e-commerce website.
• Kirkland & Ellis: A prominent international law firm with its headquarters based in Chicago, Illinois. The firm is a leader in areas such as global M&A and private equity deals.

• Kirkland, Washington

  : A city in King County, Washington, which was the original location of Costco's corporate headquarters and the inspiration for the private label brand's name.