Dr. Rashel is a global skincare and cosmetics brand founded in 2000, known for offering affordable, dermatologically tested, and cruelty-free products. While it started in Dubai focusing on perfumery, it now manufactures a wide range of natural-ingredient-based skincare (e.g., Vitamin C, 24K Gold) primarily in China and India. The brand is aimed at providing accessible beauty solutions for face, body, and hair, with a strong presence in the Middle East, Africa, and Asia. 

Key Details of Dr. Rashel:

• Founders: Co-founded by Pravin Bhimji Bera and Devji Meghji Hathiyani.
• Origin: Launched in Dubai in 2000.
• Product Range: Includes, but is not limited to, facial serums, creams, cleansers, sunscreens, and soaps.
• Manufacturing Locations: Products are primarily manufactured in China. However, there is a distinct Dr. Rashel India entity (PP Consumer Private Limited) that manufactures products in India.
• Key Features: Products are often marketed as natural, safe, and free from parabens or silicones.
• Target Market: The brand targets a global clientele, with significant sales in the Middle East, Africa, and Asia. 

Regional Variations:

• Dr. Rashel India (PP Consumer Private Limited): Focuses on "science and nature" with FDA-approved products.
• Yiwu Rashel (China): An export-focused entity providing wholesale and, in some cases, OEM/ODM services. 

Product Portfolio:
The brand focuses on skincare solutions targeting specific concerns, with popular lines including: 

• Vitamin C Brightening
• 24K Gold Radiance
• Aloe Vera Soothing
• Hyaluronic Acid Hydration
• Argan Oil Hair Care 

Market Presence:

• Products are widely distributed through e-commerce platforms and retail stores, with prices generally ranging from ৳300 to ৳900 (or equivalent) in some markets.
• The brand has a strong online presence via social media and e-commerce giants like Amazon and Nykaa.