Dot & Key is a Kolkata-based, Indian D2C skincare brand founded in 2018 by Suyash Saraf & Anisha Saraf, known for natural, science-backed products addressing specific concerns (like sun/chlorine damage) with serums, masks, & more, focusing on effective, clean formulations for healthy skin, operating as Dot & Key Wellness Limited, and acquired by Nykaa in 2023. 

Company Basics

• Founded: 2018.
• Founders: Suyash Saraf & Anisha Saraf (Agarwal).
• Headquarters: Kolkata, West Bengal, India.
• Nature: Internet-first, D2C (Direct-to-Consumer) beauty & personal care brand.
• Legal Entity: Operates as Dot & Key Wellness Limited, an unlisted public company. 

Philosophy & Products

• Focus: Creating easy, effective, & fun skincare solutions for lifestyle needs.
• Approach: Combines natural ingredients (Blood Orange, Cica, Watermelon) with science for clinically proven, clean, & cruelty-free formulations.
• Product Range: Serums, face masks, toners, cleansers, moisturizers, sunscreens, & nutraceuticals (under IKWI brand). 

Key Milestones & Growth

• Origin: Started by Anisha Saraf to solve lack of sun/chlorine protection.
• Growth: Significant online growth, especially during the pandemic.
• Acquisition: Acquired by Nykaa (through its D2C arm) in 2023, expanding reach.
• Expansion: Targeting Tier II/III cities with retail entry and influencer marketing. 

Company Details (DOT & KEY WELLNESS LIMITED)

• CIN: U24110WB2020PLC236913.
• Financials (FY 2024): Operating revenue between INR 100-500 crore.
• Status: Active. 

Where to Find Them

• Website: dotandkey.com.
• Platforms: Available on major e-commerce sites like Amazon, Flipkart, Nykaa.Drubotara